Ad Experts Explain Coke vs. Pepsi | Vanity Fair

  • нийтэлсэн 8 сарын өмнө

    Vanity FairVanity Fair

    Үргэлжлэх хугацаа: 15:27

    Advertising experts analyze the cola wars between Coca-Cola and Pepsi. The rivalry goes back to more than a century ago, but for the last 50 years the two companies have been feuding through television commercials. Look at how the rivalry has changed over the years.

    Columbia Business School’s Center on Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands. Learn more about our education programs, research partnerships, and events at gsb.columbia.edu/globalbrands
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    Ad Experts Explain Coke vs. Pepsi | Vanity Fair

sonic jet
sonic jet

JUST DRINK DR PEPPER 😉😌😇😍

18 өдрийн өмнө
notyourtypical antisociallguy
notyourtypical antisociallguy

Coffee's better! *sips tea

2 сарын өмнө
Benny Cash
Benny Cash

Wait what about the polar bears or Santa Clause?

3 сарын өмнө
Yianni Catopodis
Yianni Catopodis

1:16 that laugh lol

3 сарын өмнө
Thais Gregorio
Thais Gregorio

I'll never forget that iconic Pepsi ad with Britney, Pink and Beyonce. It was amazing

4 сарын өмнө
Impassible Doughnut
Impassible Doughnut

Bepis Man send help!

5 сарын өмнө
Davin ?
Davin ?

Dislike if coke is better like if Pepsi is better

5 сарын өмнө
Bronagh McCabe
Bronagh McCabe

I just prefer coke because it doesn't taste as sweet as other colas to me (idk about the sugar content but taste wise it's less sweet). I generally dislike pepsi but pepsi max isn't bad. Also cherry pepsi max is superior to cherry coke but Dr Pepper being the ultimate cherry cola no competition .

5 сарын өмнө
mona loves jungkook
mona loves jungkook

Tbh they both taste the same who cares

6 сарын өмнө
Screaming Banshee
Screaming Banshee

Coke wins everywhere

7 сарын өмнө
Edwin Contreras
Edwin Contreras

4:27 that was erotic.

7 сарын өмнө
FiveCent NonCents
FiveCent NonCents

Shout out to Carlton

7 сарын өмнө
Beckie Jane Brown
Beckie Jane Brown

Great documentary!

7 сарын өмнө
Holly Fisher
Holly Fisher

Military search treasure ntbfiko stroke edition generate edge soon.

7 сарын өмнө
malexroswellnm
malexroswellnm

Bro my I saw my dad and grandpa doing the Pepsi challenge and they were filming... Both chose coke

7 сарын өмнө
Melissa Cooper
Melissa Cooper

I bet their challenge didn't get on the air.

5 сарын өмнө
malexroswellnm
malexroswellnm

Pepsi should just give up

7 сарын өмнө
Matt L
Matt L

Water gang where u at??

7 сарын өмнө
Sinisterly Upbeat
Sinisterly Upbeat

they forgot to talk about how Pepsi and Coca Cola also associate themselves with competing fast food restaurants, McDonald's uses Coca Cola but KFC uses Pepsi, it's a competition on multiple layers

7 сарын өмнө
Melissa Cooper
Melissa Cooper

Also Taco Bell sells Pepsi products. Burger King sells Coca-Cola products. So does White Castle. I'm not sure about Wendy's.

3 сарын өмнө
kara bella
kara bella

The Coke commercial in the Philippines is still by far the best. It featured Nikki Gil singing while giving Coke bottles away. I know there are other country versions. It still gives me goosebumps.

7 сарын өмнө
Rozemberg Barbosa
Rozemberg Barbosa

Coke or Pepsi 🤔

7 сарын өмнө
M M12345
M M12345

Did anyone else just come for Michael Jackson and then leave?

7 сарын өмнө
Aziz Mansour
Aziz Mansour

The guy with no goatee is cute 😊

7 сарын өмнө
Mel Gagnon
Mel Gagnon

What stands out for me is that Pepsi has put down Coke in it's adds but Coke never talks about Pepsi!

7 сарын өмнө
Regine S
Regine S

Don Draper made the first commercial

7 сарын өмнө
Rag Dol
Rag Dol

Pepsi Merchandiser!

7 сарын өмнө
tahsin bushra
tahsin bushra

Cocacola yeah

7 сарын өмнө
Ankur Kharal
Ankur Kharal

Coke's da dope

7 сарын өмнө
Random Memes Weekly
Random Memes Weekly

Am i the only one here who hates soda?

8 сарын өмнө
luke Hodge
luke Hodge

So, kind of like Disney and Dreamworks? The former focusing on a more traditional emotional narrative, and the other trying to be more modern take as a response?

8 сарын өмнө
Soo Tuck Choong
Soo Tuck Choong

Somehow in a restaurant when a customer asks for a drink, it's usually easier to say "Coke" or "Coca Cola" than "Pepsi"!

8 сарын өмнө
Riael Kratek
Riael Kratek

Don't know what experts they are seeing as the only successful coca cola campaigns have been the "Holidays are coming" one (https://www.youtube.com/watch?v=X13N-Bx17Oc) and the "Factory of happiness" (https://www.youtube.com/watch?v=jRpDpiz9uSw) and they weren't mentioned

8 сарын өмнө
im_so_ bored
im_so_ bored

these type of ads should be banned. cola and pepsi and other sugar beverages are as close to poison as possible. i know personally what it did to me... either way, wo tf chooses what to drink based off ads? you drink what u like... also cola's better

8 сарын өмнө
Jos Vinke
Jos Vinke

When my friends and i order a cola we expect cocacola not pepsi... So when we taste pepsi we are like.. serius dude?! We order cola not pepsi lel

8 сарын өмнө
Forever Gomez
Forever Gomez

Coca cola❤️

8 сарын өмнө
SYBERMATRIX 1
SYBERMATRIX 1

F Soda's it's killing humans.

8 сарын өмнө
Random Memes Weekly
Random Memes Weekly

Soda sucks!

8 сарын өмнө
im_so_ bored
im_so_ bored

agreed, ti should be illegal for under 18's

8 сарын өмнө
Johnny Goldendong
Johnny Goldendong

Even Jules in Pulp Fiction knew it would take some divine intervention to turn a coke into Pepsi. He didnt say Pepsi into coke. Now thatd be a tragedy.

8 сарын өмнө
Kiera Sands
Kiera Sands

I remember being like 7 and after a movie there was the pepsi challenge outside. I flat out told the person which one was coke and said it was better. For some reason my childhood brain always thought pepsi was evil coke...

8 сарын өмнө
Bella Fallaaa
Bella Fallaaa

kendall jenner ad what a joke lmaoooooooo so idiotic

8 сарын өмнө
Ryan
Ryan

I think maybe you should express your own opinion more respectful

6 сарын өмнө
Brett C
Brett C

its just soda lol

8 сарын өмнө
olivia r
olivia r

Coke is overrated

8 сарын өмнө
Valerie Sanchez
Valerie Sanchez

I couldn't have said it better myself!

5 сарын өмнө
dhrdan
dhrdan

Who are the idiots who associate a soda with freedom?

8 сарын өмнө
Pro Bot
Pro Bot

Pepsi. The pepsi challenge proves it. It's irrational to like coke after taking the challenge and choosing pepsi. You'd only like coke more because the advertisements (which shouldnt affect your opinion) would rewire your brain. ...unless you really aren't clinging to a brand. I still drink coke. It's cool. Its just I personally prefer pepsi. You know what's really not nice? Diet coke.

8 сарын өмнө
PITBULLS 4 LIFE
PITBULLS 4 LIFE

Pepsi tastes better. Plus Coke sponsors companies that are blatant animal abusers.

8 сарын өмнө
Twig Lebowski
Twig Lebowski

Not hating, but a better video to do would be the icons associated with these brands and other big brands throughout the years. And how the market is affected positively or negatively depending on who they use.

8 сарын өмнө
ajznajz
ajznajz

especially nike and kap

7 сарын өмнө
Matthew Quint
Matthew Quint

A nice idea as well! There are certainly great stories around celebrity, spokesperson, and mascot brand building.

8 сарын өмнө
killing field
killing field

Coke > Pepsi, Jack n Coke 🍻 not Jack n Pepsi 🙄🤦

8 сарын өмнө
0 Subs No Video
0 Subs No Video

How about RC Cola

8 сарын өмнө
Shay !
Shay !

Pepsi is gross🤷‍♀️

8 сарын өмнө
Choleol Bear
Choleol Bear

I like water

8 сарын өмнө
Maniac Survivor
Maniac Survivor

Where's Pepsi Man god damnit?

8 сарын өмнө
minhyuk is my twin
minhyuk is my twin

Pepsi!!

8 сарын өмнө
Ocean Sage
Ocean Sage

Pepsi

8 сарын өмнө
Amitabh Sharma
Amitabh Sharma

I wish they had mentioned that amazing Cindy Crawford Super Bowl ad for Pepsi. It was so memorable that it was referenced in the final Pepsi ad used in this video.

8 сарын өмнө
Matthew Quint
Matthew Quint

There's always a lot left on the cutting room floor.

8 сарын өмнө
Jed
Jed

6:22 Baby Carlton!

8 сарын өмнө
Klee33
Klee33

Coca Cola ftw

8 сарын өмнө
Jacob Pierce
Jacob Pierce

Great for cleaning toilets

8 сарын өмнө
tαkє mє tσ thє sky
tαkє mє tσ thє sky

Coca cola win ofc I don't even drink pepsi.

8 сарын өмнө
QuirkyTurkey
QuirkyTurkey

tαkє mє tσ thє sky try it some more. I grew up with coke and one day I tried Pepsi and didn’t like it... I tried it more then I started to like it. If you still don’t like it don’t worry I don’t care

2 сарын өмнө
Pro Bot
Pro Bot

+tαkє mє tσ thє sky "I dont even drink pepsi"

8 сарын өмнө
Spicy Bean
Spicy Bean

tαkє mє tσ thє sky Same ewe

8 сарын өмнө
tαkє mє tσ thє sky
tαkє mє tσ thє sky

Pro Bot I was trying to say ,that I've drunk Pepsi,but Coca Cola is life. So I don't even want to taste Pepsi anymore.

8 сарын өмнө
Pro Bot
Pro Bot

Then how do you know?

8 сарын өмнө
Swastik Mazinder Baruah
Swastik Mazinder Baruah

Coke or Pepsi...which one do you like more?

8 сарын өмнө
Matt L
Matt L

Water

7 сарын өмнө
Jim B
Jim B

pepsiiiiiii

8 сарын өмнө
Celina J
Celina J

I just like tea 🍵

8 сарын өмнө
Random Memes Weekly
Random Memes Weekly

Same, i like iced tea

8 сарын өмнө
im_so_ bored
im_so_ bored

then u should try kombucha

8 сарын өмнө
Two-Face
Two-Face

Matthew Quint no problem

8 сарын өмнө
Matthew Quint
Matthew Quint

Love both the viewer attention and snark, @Two-Face.

8 сарын өмнө
Choleol Bear
Choleol Bear

Celina J same

8 сарын өмнө
MEME OVERLORD
MEME OVERLORD

restaurants never have coke only pepsi

8 сарын өмнө
Melissa Cooper
Melissa Cooper

Where I live some restaurants offer coke products. And other restaurants offer pepsi products.

5 сарын өмнө
malexroswellnm
malexroswellnm

+El Missologo Regio that's why cinepolis rules

7 сарын өмнө
César Galván
César Galván

I totally forgot that they Cinemex does not have coke!!! and I never bought soda in a theatre so dunno about theaters

8 сарын өмнө
César Galván
César Galván

Mexico is Coke territory, you rarely find a Pepsi, specially in restaurants

8 сарын өмнө
Dídac Roig
Dídac Roig

In Europe I have rarely found Pepsi, only Coke

8 сарын өмнө
User
User

Pepsi is cheaper

8 сарын өмнө
Nehemiah Mensah
Nehemiah Mensah

Cool

8 сарын өмнө
Afsana Putul
Afsana Putul

My all time go to drink is Mountain Dew but if the matter is about coke then definitely for me hat's off Coca Cola wins...

8 сарын өмнө
Afsana Putul
Afsana Putul

+Vanquisher203 man dew??

7 сарын өмнө
Vanquisher203
Vanquisher203

Pepsi owns man dew

7 сарын өмнө
Jasper Cameron
Jasper Cameron

epic gamr

8 сарын өмнө
Amina Jarra Eze
Amina Jarra Eze

Coca Cola family where u at?

8 сарын өмнө
A Nein
A Nein

Eh why?

8 сарын өмнө
Exotic Songs
Exotic Songs

4th to like

8 сарын өмнө
Tråp Jäw Gùłçh
Tråp Jäw Gùłçh

Hi

8 сарын өмнө

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